What do parents want as consumers?

Every parent wants products that they can use efficiently and easily. Products that make raising their children easier, better, and doesn't break the bank! Raising kids is very expensive. We as parents want products that are cheaper and more variety, but are better made. For example, I sent my husband to the store to but some diapers because we were almost out. Well long story short, he bought the cheapest ones, not the store brand but the one below that. If you know which ones I mean. I don't want to mention any brands... But let me tell you, those were not any good. They leaked very bad and didn't hold anything. So after changing clothes, the bed, and giving a midnight bath. I had to make a run to the store to get the diapers I normally use. So that was a lesson learned!
~ Stacey

Research!! Research!! Research!!

I can't tell you guys enough to do research. There are so many different marketing tools available for parenting it's unreal. Buy books, or get them from the library. You can even watch video's, read magazine's, etc. There is unlimited marketing materials out there for new parents, or old ones that feel they need to read up on their skills. There are focus groups too. Join a group or a mommy and child group. The kids can play while you talk with other parents about anything!
~ Stacey

Working mommy

Most moms either have to go back to work or they are a stay at home mom. Either way it is work. I'm very lucky to have found a job that allows me to bring my baby with me. This is such a blessing!
I looked at the cost of child care and let me tell you, it is outrageous! Depending on where you live prices range anywhere from $95 to $250 a week. Among those choices could be a daycare center at school, most are churches, or even independent childcare centers. I battled with several of these choices and even turned down a job because I couldn't justify spending that much on childcare every week. But then I got very lucky and found a job for a small business owner and he has allowed me to bring my baby. So I'm one lucky and blessed mommy! I hope all the other moms and even dads have a good plan for child care. Truthfully staying at home to raise them I believe is the best way to go if you have that option.
~Stacey

Marketing products to new moms

Wow, so let me say if you have never had a child  be aware of all of the hidden cost. You can never be totally prepared for childhood. There are so many products out there that you didn't know you would need until you need it. Like for instance a cool mist humidifier. Sure we all use the warm mist ones or you may have used the cool mist ones. But for infants you can not use a warm mist or use any camphor with a child.  And the prices of these products range from $30-$75 for a number of good brands.
Also if your child has any type of tummy issues, like acid reflux.. Well be prepared for many doctors visits, prescriptions, gas drops, gripe water etc. Not to mention you have to keep a stock pile on hand weekly.
There are just so many things children need, so how do you decide which ones? By trial an error? Word of Mouth? Books? Ads? Any of the above is some type of marketing. My best advise so far is all of it.
~ Stacey