Real world examples of entrepreneurial marketing

If you're considering your own business and you don't know how to market your company, you can check some of the local businesses around you. Ask the owners how they market their product. You can attend trade shows, leave business cards and flyers. Spread the word! Alot of businesses help each other, especially during the holidays. Support your local stores!

Guerrilla Marketing

What is Guerrilla Marketing?
If you look up the definition it says, it is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. Really it's a strategy to put the business name out there as much as possible. But sometimes it's a little too much. Some companies take advantage and it seems like they put their name on everything! So if you're thinking about advertisement for your company, I suggest you really take time and research marketing strategies.

Public Relations

Public Relations can be of beneficial use to some companies. But for small businesses it is not necessary that you hire someone to do this. You can do it yourself. What does it mean?
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” 
So if you are a small business all you need is to think of a good slogan to attract the public's attention.

E-marketing

If you are going to sell anything you have to market your product! One of the easiest and cheapest forms of marketing is through social media. Share your ideas through Facebook, Twitter, Instagram.. Ask your friends and family to share your pages, get the word out there. Create business pages, then share your products through your business page and share, share, share.

Market Penetration and Competitive Advantage

Have you guys ever thought about how you are going to market your business? Or what type of competitive edge you will have against any other businesses just like yours? This is a huge decision when it comes to having your own business. Think about Dollar General for instance, it seems like they have one about every 10 miles or so. That is a really good Market Penetration for them, and to think about all the good deals they have along with low prices, that's competitive thinking. If there really was one every 10 miles or so, that would cut out the hassle of having to go too Walmart or somewhere for just a handful of items. Say maybe you just need some milk and bread, it would be so much easier to just go too Dollar General for some than to go too Walmart.

Distribution and location

Have you ever thought of starting your own business? Many do, if only just dreams of having one or actually starting one. One of the biggest challenges of planning to start your own business is choosing where to have one, as in location. Even looking for a new home most realtors tell you its all about location, location, location! Maybe you want to have your business in a major city? Or maybe start a local hometown business, either one, choose the location that is best for you, the economy and having a thriving business. Another business challenge is distribution, are you going to do online sales, or just storefront sales. Either way it should tie in with your location. Good luck to you all!

Pricing

I don't know if you all have heard of Aldi but if you haven't you should check it out! This store originated from Germany, but there is several all over the U.S. They are a low cost food chain store. They keep their cost margins down by employing a smaller amount of employees, keeping low overhead cost, using local vendors. They have very good prices on dairy, vegetables, fruit and bread. Along with a lot of other processed and canned foods. Most of their products are a cheaper brand than name brand items. But the quality is still great! Just because it isn't name brand doesn't mean it's not good. They also have great specials every week along with their already low prices! So check them out!