Public Relations

Public Relations can be of beneficial use to some companies. But for small businesses it is not necessary that you hire someone to do this. You can do it yourself. What does it mean?
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” 
So if you are a small business all you need is to think of a good slogan to attract the public's attention.

E-marketing

If you are going to sell anything you have to market your product! One of the easiest and cheapest forms of marketing is through social media. Share your ideas through Facebook, Twitter, Instagram.. Ask your friends and family to share your pages, get the word out there. Create business pages, then share your products through your business page and share, share, share.

Market Penetration and Competitive Advantage

Have you guys ever thought about how you are going to market your business? Or what type of competitive edge you will have against any other businesses just like yours? This is a huge decision when it comes to having your own business. Think about Dollar General for instance, it seems like they have one about every 10 miles or so. That is a really good Market Penetration for them, and to think about all the good deals they have along with low prices, that's competitive thinking. If there really was one every 10 miles or so, that would cut out the hassle of having to go too Walmart or somewhere for just a handful of items. Say maybe you just need some milk and bread, it would be so much easier to just go too Dollar General for some than to go too Walmart.